AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |
Back to Blog
Bumblebee box office mojo1/1/2024 It never felt like an "event," even as the good reviews piled up. Much like Solo, promotional materials for Bumblebee did little to showcase why this was a must-see on the big screen. There had never been an Aquaman movie before, and its trailers promised breathtaking spectacle. to drastically shift the entire DC Extended Universe, but at least Aquaman represented something new. Yes, Justice League didn't break any records and caused Warner Bros. As evidenced by The Last Knight, general viewers were beginning to tire of Transformers movies, which put Bumblebee at a disadvantage. Aquaman (which targets largely the same demographic) opened in theaters on the same day as Bumblebee, and Mary Poppins and Spider-Verse were also there as options for families. Paramount's desire to have a holiday blockbuster in the first Star Wars-less December since 2014 is perfectly understandable, but the multiplex was way too crowded this year. Since Bumblebee received positive reviews and was well-liked by those who saw it, it's safe to say the spinoff fell victim to an awful release date. $97 million wouldn't be enough to cover the costs of the hypothetical Bumblebee sequel the studio is interested in, so if that followup does indeed move forward, the studio has to rethink their strategy a bit. That margin will definitely expand once ancillary revenue like home media sales comes into play (and, to be fair, Bumblebee still playing in theaters), but these results are hardly what Paramount was looking for. It's clearly passed that at the worldwide box office, turning a $97 million profit based on ticket sales. Because its production budget was a very manageable $135 million, its break even point was roughly $270 million. The good news for Paramount is that Bumblebee was not a total loss. If Transformers is to march forward, some serious changes need to be implemented. There's now a cloud of doubt hanging over what was once Paramount's go-to cinematic property. Bumblebee simply couldn't compete with that and had to make do with the loose change it could find. The latest from DC grossed $284.9 million from Chinese theaters, earning a rare extension in the process. Currently, the spinoff has made a paltry $59 million in China, which can likely be attributed to Aquaman dominating the multiplex over there. Even The Last Knight earned $228.8 million in the Middle Kingdom, but Bumblebee had no such luck. Transformers has always done exceptionally well overseas, particularly in China (the saving grace for many woebegone tentpoles). Nothing against Bradley Cooper's Oscar frontrunner, but few would have predicted a remake of a romantic musical drama (even one starring Lady Gaga) would outgross a Transformers movie globally. It has earned only $108.9 million in the States as of this writing (the exact figure Revenge of the Fallen pulled in its first three days), and the $367 million worldwide gross is behind Fifty Shades Freed ($371.9 million), Solo: A Star Wars Story ($392.9 million), and A Star is Born ($404.2 million). Its domestic debut of $21.6 million was lower than other 2018 offerings like Tomb Raider ($23.6 million), Maze Runner: The Death Cure ($24.1 million), and The Predator ($24.6 million). The budgets of the two projects make it more of an apple-to-oranges comparison, but Bumblebee fared worse than The Last Knight across the board.
0 Comments
Read More
Leave a Reply. |